Mainly are not preparing the house, the lack of follow-up of the visits and the ignorance of the market
Several owners decide to sell a property directly in order to manage and close the operation on their own, without being aware that they have the possibility of making mistakes that prevent the transaction from coming to fruition.
The mistakes made by individuals are common and that selling a house in a market as competitive as today is a rather complex operation, especially if the owner aspires or requires to do the best possible marketing.
In an analysis, the main errors detected and among those found not to be realistic in the cost, not to designate enough time to the commercialization and not to consider the costs involved in selling a home. In addition to the common lack of monitoring and filtering of potential consumers and the lack of personalization of the treatment of each potential buyer thus greatly diffusing the operation.
The 5 most frequent mistakes of individuals when selling a home
Not being realistic
This belongs to the most common and most relevant failures. All owners have their property overvalued by the mere fact of being theirs. It was his home for years, and this one is full of memories and has some wonderful feature that made him fall in love with the house once he bought it. However, that does not matter today. Neither what it cost, nor what it invested in arrangements. Now it only matters its condition and its properties in relation to the tastes and offer available in the market today.
For this reason, it is convenient to educate oneself on the supply in the sector, its costs and properties to have a realistic and market perspective present on what consumers are looking for and the prices they are willing to pay.
Not placing the house in cost
It is definitely essential that the owner prepares his home for marketing and presents it in the best possible way. To achieve more interested and that these do not haggle the sale price, they must improve the decoration and design of the house to cause the best possible impression to buyers. That is, at least, thoroughly clean and tidy up; including removing unnecessary furniture and personal belongings and, of course, taking professional 360º photographs and video to provide an attractive visual experience for buyers in active search of housing.
After all, we talk about presenting and fine-tuning the house to attract the interest of potential consumers, through the technique of "home staging" where space, light, order ...
The property will be part of a lively and dynamic catalog of properties having the challenge of highlighting and atreaer the interest of buyers in active search.
It is essential to achieve a good first impression of the house. Although it seems strange, bathrooms and the kitchen are critical spaces in the purchase decision. Therefore, it is essential to depersonalize the house (for example, that it does not have photos, trophies or family objects ), because the house has to please others, not the sellers, and they must visualize that it could be their new home.
Not examining the costs of selling a home
The commercialization of a house produces costs that must be deducted from the benefits or surplus value that the seller will achieve from the sale of his property. There are investments that the seller can make, in the reform or improvement of the decoration of your home that will make the final sale price increase and the marketing time decrease. For this, it is essential that the seller is well advised on the improvements that compensates him to make in the house, the costs that these will entail and the estimated figures of final sale price that he will obtain.
Not having the necessary time
Preparing the house, taking the photos and placing the ads are essential steps to sell it, however it is only the beginning of the process. A house with a fair and attractively presented market price should generate several contacts the first two weeks after marketing. Calls and emails should be answered promptly, resolve doubts, and coordinate agendas to make visits of interested parties. The common thing is that, if the owner lives in the house and also has a job, he does not have time to prepare the house, manage the visits, attend them, follow them up later ... And this will make marketing difficult.
In addition, most buyers do not know the process, the procedures with banks, the requirements ..., and that are fields in which a professional can help them.
Making negotiation a personal matter
Another of the most common mistakes is to take the negotiation to the personal level and not be able to separate the emotional or manage with serenity the complaints and objections of the buyers.
The buyer who makes an offer has no interest in displeasing the seller. He knows the market, has a specific financial capacity and based on this he will make an offer. This offer, however, may not please and even not interest the seller, however he should never take it as an insult. The seller should be quite aware that his house has become an impersonal product in the market, and should accept that the customer will highlight its deficiencies and defects to adjust the price as much as possible. However, if the seller faces this case from emotion and pride, it is quite likely that he will lose real sales opportunities and, in the long term, it will lead him to lower the listing price.
